POPULAR ACTRESS GIVING AN UPBEAT PEP TALK AT A POLITICAL RALLY
Wide popular appeal. Playing to the crowd. Social charm and oratorical ability used to promote the views of a constituency or a movement. Figureheads. Sharing the inside scoop with the public. Knowing what the public is ready to hear (pandering to public prejudice). Earthy familiarity. The power of a disciplined subgroup to effect social change. Supervisory or managerial skill. The use of mob psychology for personal rather than collective ends.